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Japan Brand

Brand Identity, Stationery, Digital Concepts, Brochure, Exhibition, Carrier bag, Guidelines


Japan Brand was created for the Japanese government, as a campaign to help promote local products for export. The logo needed to look authoritative, and had to work along side many different artisan brands. The final design was derived from a traditional “Hanko”or stamp,

and all products that were given this stamp of approval had to meet the criteria for

“quality” “beauty” and “pride”.

Japan Brand: Gallery
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